A Complete CRM Built for Powersports Dealerships
Ignite CRM brings AI engagement, lead and opportunity management, real-time communications, task automation, analytics, and department-wide visibility into one dealership operating system built by dealers, for dealers.
Everything your team needs to connect faster, sell smarter, and operate in sync.
The page below maps Ignite CRM's feature set to the real capabilities present in the application: AI concierge, lead and opportunity workflows, task automation, communications, analytics, service operations, and security.
AI Concierge
24/7 AI conversations across text, email, and voice with appointment booking, sentiment-aware follow-up, and dealership-trained responses.
Explore AI features ...Dealer Dashboards
Real-time visibility into leads, tasks, communications, appointments, sales, inventory demand, and AI activity across the store.
Explore dashboards ...Workflow Automation
Automated task creation, campaign execution, scheduled activity handling, and AI-powered follow-up workflows that keep leads moving.
Explore automation ...Communications Hub
Twilio-powered SMS, MMS, phone, conference calls, call recordings, store number mapping, email campaigns, and real-time communication updates.
Explore communications ...Department Integration
Sales, service, parts, and finance operate from the same customer and opportunity record, reducing silos and improving handoffs.
Explore operations ...Security & Governance
Enhanced MFA, scoped API keys, IP allowlists, rate limiting, password controls, encrypted communications, and multi-store access controls.
Explore security ...
AI Concierge That Actually Works the Lead
Ignite CRM includes a dealership-trained AI concierge layer with AI conversations, AI messages, conversation analysis, follow-up execution, RAG-backed context, self-learning services, sentiment tracking, and voice relay support. It is built to answer, qualify, schedule, and keep conversations moving after hours and between human touches.
AI conversations and AI follow-up execution across the customer journey
Text, email, and voice response handling with appointment booking and routing
Conversation summarization, sentiment analysis, and store-level AI analytics
Unified Dealer Dashboards & Visibility
From lead counts to task status, showroom activity, communications, appointments, sales performance, and AI outcomes, Ignite CRM gives managers and operators a live command center instead of disconnected spreadsheets and inboxes.
Task counts, scheduled activities, and live task updates via SignalR
Customer, opportunity, employee, campaign, and sales summary views in one system
Store-aware views that support both single rooftop and multi-store dealer groups
Analytics Built for Dealer Questions
The platform supports store-scoped analytics across inventory, tasks, appointments, communications, wanted vehicles, and sales. Ignite's analytics layer is designed to answer the questions dealers actually ask: how many texts went out, how many shown appointments happened, what inventory demand looks like, and how many units sold this year.
Inventory analytics, sales analytics, wanted vehicle demand, and task analytics
Follow-up aware analytics sessions that preserve authorized date and context scopes
Dealer-friendly reporting around shown appointments, sold leads, calls, texts, and store performance
Task Automation, Follow-Up Engine & Campaign Execution
Ignite CRM does more than store information. It creates and tracks the next action. Opportunity tasks, task recipients, task steps, scheduled activities, campaign text processing, campaign email processing, AI follow-up execution, and background dispatch services work together so leads do not stall out between departments or shifts.
Task CRUD, step tracking, recipients, and live count updates
Campaign text and campaign email background services for outbound follow-up
AI ingress and retry-aware processing that helps automation scale safely
One Communication Layer for Text, Voice & Email
Ignite CRM unifies texting, MMS, inbound and outbound calls, recordings, conference workflows, voicemail handling, IMAP and SMTP email processing, attachments, merge tags, and incoming message ingestion. It is designed to keep the whole conversation history attached to the opportunity, not scattered across tools.
Twilio SMS, MMS, media handling, phone validation, and message status callbacks
Conference calls, recording callbacks, answering machine detection, and store extension mapping
Email campaigns, attachment storage, merge tags, and inbound email processing
Customer 360, Opportunities & Department Coordination
At the core, Ignite CRM manages customers, vehicles, duplicate detection, opportunities, employee assignment, sales summaries, campaign attribution, and store-aware activity history. That shared record makes it practical for sales, service, parts, and finance to operate from the same source of truth instead of handing off fragmented notes.
Customer CRUD, full-text search, duplicate detection, and vehicle tracking
Opportunity tracking with sales summaries, campaigns, and employee assignment
Shared workflows that connect sales, service appointments, parts requests, and finance follow-up
Enterprise Security for Dealer Operations
The application includes stronger-than-basic dealership controls: MFA verification tracking, scoped API keys, IP allowlists, fixed-window rate limiting, password history and expiry enforcement, and encrypted communications. Security is treated as operational plumbing, not a bolt-on checkbox.
Enhanced MFA with challenge tracking and stronger authentication controls
Scoped API access, IP allowlists, and request rate limiting for integrations
Password history, expiry policies, and encrypted communication paths
See the Features in a Real Dealer Workflow
If you want to understand how Ignite CRM handles leads, communications, appointments, tasks, campaigns, analytics, and multi-department handoffs in practice, the fastest path is a guided demo tailored to your store.
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